Looking for help with an assignment? Connect with an assignment Expert Now!

Market Segmentation And The Identification Of Target Markets

Market Segmentation And The Identification Of Target Markets. This discussion will allow you to obtain additional information for the Marketing Mix section of your Final Project. Specifically, you will generate content that will support the marketing segmentation and target market elements of the Marketing Mix section of your project.

As discussed in Chapter 9, current healthcare organizations are providing a greater degree of services to their patients based on consumer demand. Many organizations have broken or segmented their products/or services into manageable units, which requires marketing departments to implement very specific marketing mixes that are tailored to defined target markets. Consider your chosen healthcare organization. Based on the marketing objectives you identified in your Week Three Assignment, use the table below (also found in Chapter 9 of the course text) as a guide to determine at least one possible target market for your marketing plan. Discuss why you chose that market segment and how you chose the target marketing.

Table 9.5
The Two-Phase Strategy of Market Segmentation and Target Marketing

  Phase One: Market Segmentation    Phase Two: Target Marketing   1. Identify bases for segmenting the market.                     1. Select the target markets. 2. Develop profiles of resulting segments. 2. Develop positioning for each target market. 3. Develop measures of segment. 3. Develop marketing mix attractiveness for each target market.

Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 9.4: “Market Segmentation and Target Marketing.” Copyright 2015 by Bridgepoint Education, Inc.

Market Segmentation And The Identification Of Target Markets

Get a Quick Quote

Approximately 250 words
Total price (USD) $: 10.99

Pressed for time on your upcoming paper? We can help!

Bored with homework

Reviews from Clients who Ordered from Our Website

Why Us?

Quality

We use grammar & plagiarism softwares and a Quality Assurance Editing Team to ensure you get a ready to submit paper

Fast

We understand how tight deadlines can get and are always eager to work and beat tight deadlines

Revision

To deliver the best results we offer endless revisions to ensure you get just what they asked for

Personalised

You get to chat and interact with the writer to ensure the paper meets all standard requirements

How it Works

Place an Order

Provide your contact information, select an order type, and describe your requirements. This isn’t going to take long!

Image showing step 1 of making an order
Image showing how to make payment for your order

Select an Appropriate Writer

We’ll match your specifications with our available authors after we have all of the relevant information concerning your order.

Image showing how to download your completed results

Enjoy the End Product

One of our specialists will fulfill your purchase according to your specifications so that you are happy with the end result.