situational analysis.. situational analysis.
You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. Your final paper will combine the Milestones, reflecting feedback received, and add to them. See the full description of the final paper in the course syllabus.
The Milestone 1 paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 246 of your textbook. Paper length: 3-4 pp. not including title page and references.
All papers in this course are to be in APA format, with a title page, running head, and references.
PLEASE NOTE: These milestone papers and your final marketing plan are not intended to be “term papers” in which you simply report what has already happened. What we are looking for is your analysis and your ideas. Your assignment is to identify a company with a marketing problem that needs to be solved, and develop a marketing plan of your own to solve the problem.